First impression = Last impression.
We are creatures that are victims to “first impression.” We glance, we judge, and our mind is made up. Once our opinion has been formed, chances are it’s not changing without some heavy convincing (which often equals more money out of your wallet).
People will always find an excuse to not work with you.
Don't make their decision easier.
YOUR STORYTELLING DUTY
Customers are drawn to the commitment you have towards your company and your people's happiness because they expect your same commitment towards them.
Therefore your should tell stories beyond what is usually found in the “About Us” page, where boring poses, forced smiles and that solid neutral background have become the norm in traditional corporate photography.
Essentially, if your photography shouts out “poor effort, boring, same as competitors” it’s fairly logical to assume that your products or services must be saying the same thing.
What are your corporate pictures shouting out?
leverage your employees’ STORIES.
Because great people have always great stories and great stories always contain a lesson that teaches us to love, to forgive, to help and inspire others, to be just and to strive to be and do better.